To develop your ability to analyze and plan for a social


Learning goal: To develop your ability to analyze and plan for a social system in a way that integrates key concepts from the course. You will write a strategic analysis of/plan for CVS Health. Your "client" is their top-management team; you are their strategy consultant.

Please follow the outline below, using its headings and subheads.

1. Analysis (of the present)

a. Organization's value chain & design-if relevant

b. Institutional, corporate, & business (competitive) strategies
[In Making Strategy Work (Wiley, 1986), Richard Hamermesh distinguishes three levels of strategy: institutional, corporate, and business. Institutional strategy describes the basic character and vision of the system. Corporate strategy has to do with deciding what businesses to compete in and how to allocate resources among them. Business strategy refers to the competitive strategy of a business unit-that is, how it will compete.]

c. Competitive context (5-force analysis, technology & product life cycles-if relevant)

d. Financial position of organization

2. Planning (for the future-using a time frame of your choice)

a. Three plausible strategic directions (with positives, negatives, & uncertainties of each)

b. Your recommended strategic direction (what), and rationale (why)

c. Organizational/implementation concerns & recommendations (how)

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Marketing Management: To develop your ability to analyze and plan for a social
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