TOPIC 1: Types of Consumer Offerings
This section of the week's readings describes the types of consumer offerings with four categories:
convenience offerings
shopping offerings
specialty offerings
unsought offerings
Consider your own purchase behaviors. Identify a product that, for you, falls into each of the four categories. Be sure to consider why you chose each of the categories for each product.
As you read through your classmates' posts, you will most likely notice that the same product can be a different category for different customers; if so, share your observations with your classmates.
TOPIC 2: Product Lifecycle
Pick one of the following products and identify which stage of the life cycle you believe it is in and why. You don't need to do research; just use your personal experience and judgment. You may want to check out the product's website. Then, identify what marketing strategies need to be done to the marketing mix based on the stage you selected.
Apple iWatch
Kellogg All-Bran cereal
Crest Complete toothpaste
Ford Focus automobile
Häagen-Dazs ice cream
Libby Sweet Peas canned vegetables
Rolling Barn Door Hardware by CSH
Beyond Meat Chicken Free Strips
Since each of you are picking different products, scroll through some responses and see if you have a different point of view and post as appropriate.