Overview
This is group task in which you will be working in teams (3-5 people) to develop a marketing plan for a product or service of a given Australian or global brand. It will be a specific product or service rather than a company, as a company may have several products each requiring individual plans. It will be a product or service that is easy to research, one that has been written about regularly in marketing magazines or one that students have access to the information via world wide web. No direct contact is allowed with organizations unless students have a prior personal or professional relationship. All research should otherwise be desk research, observation and educated guesses.
Task and Requirements
Students will be delivering the marketing plan in two parts:
Part 1 Group presentation
1. Each group will have strictly 20 minutes to present their findings. Each group member must contribute evenly to the group presentation. No script, either paper or electronic, is permitted during the presentation. Group is encouraged to use visual aids during the presentation such as: posters, power points, prezi, models, mock ups, paper handouts, flip charts, whiteboards, artefacts or props etc. Except the visual aid title no other text is allowed in their design, however, pictures, photos, graphs, charts, statistics, and other graphics are more than welcome. Refer to RMIT Study and Learning Centre online tutorial available at https://emedia.rmit.edu.au/learninglab/content/oral-presentations to assist you in preparing the presentation.
2. Each group will collect during the research process artifacts relevant to the research project including but not limited to: presentation visual aids, group charter, project action plan, group meeting minutes, magazine articles, and compile a portfolio that will post on the Blackboard in My Groups folder not later than the day of their group presentation.
3. Each group will appoint a group leader who is responsible for organizing group meetings, setting meeting agendas, allocating tasks and submitting electronically group work. This assessment will be marked as a group mark, however a group contribution form and peer evaluation will be applied to assess individual group member's contribution to the group assignment just in eventual case of contribution disputes, interpersonal conflicts and other group issues. If any of the group members leave the group, the remaining group members must complete the work without any concession and compensation. You will be taught on groupwork skills in the class in order to be successful in this assessment task.
Part 2 Marketing plan - A written report
4. The summary report should be 2500 words long. It must be evident from the report introduction what was contribution of each member of the group to the report. Executive summary, introduction and conclusion do not count as an individual contribution. Refer to RMIT Study and Learning Centre online tutorial available at https://emedia.rmit.edu.au/learninglab/content/reports-0 to assist you in structuring the report. Investing time before you start writing will result in a better report.
5. Team leader has to submit the report electronically via Blackboard by the due date. A Turnitin account has been set up to enable you to check your assignments for academic integrity. You should be able to submit any number of times but will need to be mindful that after the first submission you will get an instant report but for any further attempt the system can be slow and take 2 to 3 days to generate a report so you are advised not to leave it until the last moment.
This assessment tasks enables you to build your ability to:
• Demonstrate an understanding of the underlying philosophy of the marketing concept and its strategic importance for Australian business. Demonstrate an understanding of the key marketing concepts and how they are applied within the Australian business context.
• Critically analyse marketing situations, offer marketing solutions and be able to justify and support their recommendations with marketing theory and examples from industry.
• Respond to real life marketing problems and produce solutions that meet the expectations of the audience.
• Conceptualise broadly the marketing process and how the various elements of the marketing mix, specific marketing tools and related theory fit together to make up the total "picture".
• Communicate ideas, intentions and outcomes to diverse audiences and purposes.
New product : Sushi ball
Product concept: The product ‘Sushi Ball' like a big black pearl. The advantage of Sushi Ball are convenience, small and exquisite.
The procedure are:
Step 1: Prepare materials such as chicken, tuna, beef, prawn, eel.
Step 2: Put material into the rice, then make like a ball.
Step 3: Finally wrapped in a layer of seaweed.