This is a team discussion on “creating value” for customers, “relevance”, and “strategy”. I posted three articles titled "Value Proposition", “Preference vs. Relevance” and “Negatives_Relevancy” for this team discussion under Week 1 module. As part of chapter 1, there is a section on lecture notes that identifies how marketers can create value for their customers. Creating value is a critically important concept for marketers. Therefore, identifying the value proposition and conveying that to the target market is central to create and maintain an appeal among your target market. After reading these articles, think about how to define “value proportion”. Furthermore, discuss “What should an effective value proposition communicate?” , “How can the brand or marketing strategy reflect the value proposition?”, “What is the relationship among brand strategy, value proposition and making it “relevant” to the consumers?”. As you discuss these questions, make sure to provide examples from the articles as well as outside.
This discussion assignment is due on Friday, May 20th, 5pm (central time). This assignment is worth of 25 points.
I would recommend starting with posting a comment on one specific point. Then, this would lead to more elaborated and enhanced discussion.
The criteria for grading the discussions will be as follows. Your postings will be evaluated based on four dimensions. These four dimensions include: quality of your discussions, quantity of your discussions, the timing of your postings, and whether the participant followed the instructions. Below provides more specific information regarding to each category.
Quality: This focuses on the substance of your postings and most weighted element in evaluating the discussions. It requires contributing more than posting “I agree”, “Yes”, “No”. You should present your rationale, reasoning, facts from the article, video etc., Furthermore, it is also important to pose questions and relate to your experiences and to the course material (if applicable). In general, these postings should enhance the discussion and have your team members think and/or learn.
Quantity: This refers to the number of postings. You are expected to post at least five postings per team discussion topic.
Timing: Your discussions should be on a timely manner. This allows the other team members to get a chance to reply and be able to build upon the points raised in your postings.
Directions: This refers to following the directions. In other words, if the discussion topic states to elaborate the advantages or disadvantages of the identified topic, that is what I will be looking for