Think of a specific company/product under five years old that uses various types of promotional material to market its offerings utilizing one or more of the following strategies:
Self-concept attachment
Associative value
Stimulus generation
The web, magazine ads, newspaper ads, catalogs, direct mail pieces, and flyers might all be sources for promotional materials.
Locate TWO promotional pieces for the company/product and use them as a basis to analyze the segment, or segments, being targeted. Describe the methods you see used for segmenting the market reflected in those materials, and describe characteristics of the target market, according to the materials. – Who is the company marketing to and why (opportunity)? How are self-concept attachment, and/or associative value, and/or stimulus generation strategies being employed?
Think about what value and utility (could be more than one) the firm is emphasizing, and how they communicate their value proposition. How are they differentiating themselves from the competition?