There are nine business models used in Internet marketing: Brokerage Model: Bringing Buyers and Sellers Together Advertising Model: Delivering Messages with Content Infomediary Model: Reselling Useful Data Merchant Model: Providing Goods and Services Manufacturer (Direct) Model: Reaching Buyers Directly Affiliate Model: Offering Incentives to Partner Sites Community Model: Connecting Individuals and Groups Subscription Model: Delivering Services and Content for a Fee Utility Model: Delivering Service or Content “Pay as You Go.”
The company is Nike. What business model is your site using? Identify the way(s) the site company obtains revenues. You will need to research the company's reports and other industry sources to obtain this information. Identify the target customers for the web site. Assess how the company (both the web site and any physical-world business components) creates value for its target customers. Include the following sections: The Company. Provide a brief description of the company and the type of business it is involved in. Business Model. Describe the business model used by the company and a justification on why you believe this business model is the one being used. Revenue Sources. Identify the revenue sources and the weight that is given to each revenue stream. Provide the necessary data to support your position. Value Proposition. Describe the target customers and the manner in which the company (both the web site and any physical-world business components) creates value for its target customers. Recommendations. Recommend additional ways the company could create value for its target customers.