The Web has become an extremely useful data resource for marketing researchers. The purpose of this assignment is to allow you to gain more familiarity with marketing research information that can be found on the Web.
Your task is to identify a (good) source of data (on the Web or any of the databases that are subscribed via the university) that you feel provide useful marketing research data. For each of the Web sites that you identify, you should provide the following information:
1. The URL address of the Web site.
2. A brief discussion of why this data would be potentially useful to a marketing manager.
3. A sample copy of selected sample page(s) of the Web site to illustrate the type of information (and the variables that are pertinent to part 2 above) that it provides.
4. Formulate a model (based on the data) to solve/answer a managerially useful problem/question
5. How can you improve this model, if you have access to more data? What data would you like?