The variety of communication channels for public relations departments has decreased due to combined technology options.
Question 1 options:A) True
B) False
Question 2
How the general public perceives a business firm can have a major effect on its performance.
Question 2 options:A) True
B) False
Question 3
Companies that have name recognition also have a good reputation.
Question 3 options:A) True
B) False
Question 4
The most iconic brands foster intellectual attachments that expand the firm's market power.
Question 4 options:A) True
B) False
Question 5
The public scrutiny following a corporate crisis can have a political, legal, financial, and government impact on its business.
Question 5 options:A) True
B) False
Question 6
A firm must constantly reestablish its brands in order to maintain their reputation.
Question 6 options:A) True
B) False
Question 7
The most important part of building a firm's reputation is winning trust from its key stakeholders.
Question 7 options:A) True
B) False
Question 8
Which of these statements accurately describe(s) the corporate reputation.
Question 8 options:A) Refers to desirable qualities.
B) Refers to undesirable qualities.
C) Relies on the perception of past actions, results, and future prospects.
D) All of the above.
Question 9
Which of these statement is (are) true regarding the general public?
Question 9 options:A) They deal with businesses through an economic exchange.
B) They are unable to influence the firm's reputation.
C) All of the above.
D) This organizational stakeholder consists of individuals and groups found in society.
Question 10
Building a positive and ethical reputation requires a firm to:
Question 10 options:A) Convey a compelling story about the firm and what it stands for.
B) Pay opinion leaders to write positive reviews.
C) Offer products that are somewhat better than their competitors.
D) Avoid attention from the news media.
Question 11
Purposely planned messages sent to selected media promoting the company without payment to the media is called:
Question 11 options:A) Corporate sponsorship.
B) Advertising.
C) Internal communications.
D) Publicity,
Question 12
The way organizational members believe others see the organization is called the corporate:
Question 12 options:A) Image.
B) Perception.
C) Reputation.
D) Identity.
Question 13
A Harris poll indicated that since 2008, the number of firms with a reputations of distinction have:
Question 13 options:A) Stayed about the same.
B) Decreased.
C) Increased somewhat.
D) Increased drastically.