1. Key Attributes consumers would consider when purchasing a red blend bottle of wine.
2. The type of decision process the target audience may go through.
3. Peer opinion and reference groups
4. Bottle label and design e.g. What kind of information and visual design could be included on the bottle/label that would attract the Millennials and also make the brand stand out from competitors.
5. Propose and Brand name and tagline/slogan and briefly explain your choices.
6. Potential promotional strategies including the use of social media to attract the Millennial target segment and a potential channel (s) of distribution to reach the target audience effectively.
7. Price point you would set. Explain why.