1. The true focus in marketing activities is:
A. Product/service attributes
B. Generate profits
C. Overall marketing mix
D. Customers
2. Generally speaking when marketers focus on customers for their lifetime value, they tend to earn higher profits initially and then lower profits as time goes on:
A. True
B. False
3. The primary benefit in using the marketing process is to:
A. Eliminate competitor pre-emptive actions
B. Achieve greater segment diversification
C. Reduce consumer dissatisfication
D. Achieve greater market predictablity
4. Cascade - Mcdermate Wholesalers is confronting a growing deficit, due to national economic conditions. As a result of this, Cascade is review an overall/generalized plan for obtaining a better understanding through market reserach of how their particular channel of distribution works, given the decline in consumer spending. This action begins with:
A. basic research design plan
B. supplier competition analysis
C. developing a research hypothesis
D. reviewing various sampling techniques