The term puffing refers to a salesperson’s exaggerated claims as to the quality of goods offered for sale. The law assumes that most buyers or lessees know, or should know, that sellers and lessors traditionally have engaged in “huffing and puffing” their wares, and that reasonable buyers and lessees will not be “taken in” by this puffery. However, some customers do not recognize the difference between puffery and statements of fact. Should sales representatives be held accountable for the promises they make to their customers?