The technologies used along with expected benefits of


Select one (1) of the picture ads from the Benetton advertisement images document, located in the online course shell. Assume you are the project lead at Benetton. You and your team are tasked with revitalizing a social conscious campaign to address a world issue Benetton wants to draw attention to.

Write a ten to fifteen (10-15) page paper in which you:

Copy or re-create the picture advertisement and include it on the title page.

Craft a message for this image and its appeal to the public on behalf of Benetton.

Define the goal of this campaign and the targeted audience with supporting rationale.

Develop a model for the advertisement strategy you will use and briefly discuss each stage of the model.

Formulate an integrated marketing communications plan that communicates the message to the targeted groups. Within this plan, be sure to address:

The technologies used along with expected benefits of each.

How the message and goals will be promoted.

Decipher and select at least two (2) types of individuals, groups, companies, etc., that you reach out to gain support for the campaign.

Be sure to discuss the expected benefits that accompany each external partner you identified.

Use at least five (5) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.

 

 

Solution Preview :

Prepared by a verified Expert
English: The technologies used along with expected benefits of
Reference No:- TGS01177873

Now Priced at $60 (50% Discount)

Recommended (91%)

Rated (4.3/5)

A

Anonymous user

4/23/2016 5:47:11 AM

Choose one of the picture ads from the Benetton advertisement images document, placed in the online course shell. Suppose you are the project lead at Benetton. You and your team are allocated with revitalizing a social conscious campaign to address the world issue Benetton wishes to draw attention to. Write a 10 to 15 page paper in which you have to address the following by providing 4 to 5 academic resources. 1) Copy or restructure the picture advertisement and comprise it on the title page. 2) Prepare a message for this image and its plea to the public on behalf of Benetton. 3) State the goal of this campaign and the targeted audience by means of supporting rationale. 4) Build up a model for the advertisement strategy you will utilize and in brief describe each and every phase of the model.