The success rate of diversification is very low and that, Operation Management

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The success rate of diversification is very low and that

The success rate of diversification (especially unrelated diversification) is very low (around 15%) and that the market has adjusted for such by de-valuing companies that choose to diversity (through the so called "diversification discount). Why do you think that despite its clear failure (except in very specific situations), it is so popular theory in textbooks?

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