1. The positioning strategy usually employed for products such as cigarettes which deliver no real benefits to consumers tend to focus on using ___________ dimensions.
A. Lifestyle
B. Income
C. Age
D. Usage Occasion
E. Consumption or usage rate
2. The step in the market segmentation process in which marketers employ a combination of demographic traits, mediagraphics, psychographics, and attitudes to characterize segment members is the ____________ stage.
A. Positioning to market segments
B. Profiling market segments
C. Creating market segments
D. Evaluation of market segments
E. Targeting market segments