Transportation: A Global Supply Chain Perspective, Eighth Edition John J. Coyle, Robert A. Novack, and Brian J. Gibson
The service considerations of carriers are considered by some shippers to be as important as or even more important than the freight rate. Discuss the various service characteristics for freight demand. Do you agree with the statement that they may be as important as or even more important than the freight rate? Why or why not?How does an emphasis on supply chains factor into this?