The senior management team wants you to assess its current


Scenario: Implementing a Global Business Technology.

You are a management consultant who has been commissioned by an organization to produce a report on the conditions necessary to successfully implement a global business strategy. The organization has recently identified extensive changes in technology and business dynamics in the markets it serves (you select which country or region for your scenario), and the organization's plan is to enter a "new" country or region (you must select a country or region different from the one in which you reside).

The senior management team wants you to assess its current strategy and to produce a realistic strategy and development plan for entering the new market.

The strategy will be based on your review of the organization's industry, product, or service, and it must be supported by your findings from research of relevant theories and models.

Your paper should meet the following requirements:

Be 3-4 pages in length, not counting your reference page(s), which you must include.

Be formatted according to Saudi Electronic University academic writing standards and APA style guidelines.

Include citations from the textbook in support of your position, as well as citations from at leasttwoadditional outside, credible sources.

You are strongly encouraged to submit all assignments to the Turnitin Originality Check prior to submitting them to your instructor for grading. If you are unsure how to submit an assignment to the Originality Check tool, review theTurnitin Originality Check - Student Guide.

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Marketing Management: The senior management team wants you to assess its current
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Anonymous user

4/7/2016 6:32:18 AM

A Scenario that describes your all assessment of question implementing a Global Business Technology. You are a management consultant who has been commissioned via an organization to create a report on the situations essential to successfully implement a global business tactic. The organization has newly identified wide changes in technology and business dynamics in the markets it serves (you choose which country or region for your scenario), and the organization's plan is to enter a "new" country or region (you must choose a country or region different from the one in that you reside). The senior management team wants you to assess its current tactic and to create a realistic strategy and development plan for entering the new market.