Marketing Report and Presentation
1) Assessment Details
Marketing Report and Presentation
The second assessment focusses on Australian company Who Gives A Crap (WGAC). Founded in 2012, WGAC is a socially responsible company that makes environmentally friendly toiletpaper and uses a percentage of its profits to build toilets in developing nations. While this may not be the most glamorous product category, it is one of the best examples from recent times that a company has utilised non-traditional marketing techniques to gain considerable momentum as a company. The company has since extended their product mix, now offering tissues, paper towel and a range of bamboo toilet paper. Your task is to write a marketing report that addresses:
1) WGAC's original marketing campaign/IMC mix, explaining (using marketing theory from this course) why it worked or what could have been done better
2) Identify the next product WGAC is going to release as part of their product mix. This needs to be feasible and congruent with their current offering and brand image