The relationship between sales and return on investment


Images.com is a small Internet retailer of high-quality posters. The company has $750,000 inoperating assets and fixed expenses of $165,000 per year. With this level of operating assets and fixed expenses, the company can support sales of up to $5.3 millionper year. The company's contribution margin ratio is 9%, which means that an additional dollar of sales results in additional contribution margin, and net operating income, of 9 cents.

 

Required:
1.

Complete the following table showing the relationship between sales and return on investment (ROI). (Round your percentage answers to 2 decimal places. Omit the "$" and "%" signs in your response.)

 

Sales Net Operating
Income
Average
Operating
Assets
ROI
$4,800,000 $267,000 $750,000 %
$4,900,000 $ $750,000 %
$5,000,000 $ $750,000 %
$5,100,000 $ $750,000 %
$5,200,000 $ $750,000 %
$5,300,000 $ $750,000 %

 

2.

What happens to the company's return on investment (ROI) as sales increase? (Round youranswer to 2 decimal places. Omit the "%" sign in your response)

 

ROI (Click to select)increases bywill not changedecreases by

%

 

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Accounting Basics: The relationship between sales and return on investment
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