1. The purpose of the interest section of a persuasive message is to
a. capture attention.
b. stress how the information in the message will benefit the audience.
c. increase the audience's desire to take the action that is recommended in the message.
d. get the reader to act immediately.
2. You would not need to cite a source if you
a. used a direct quotation of under 250 words from a book titled Modern Economics.
b. used a table from the 1985 Farmer's Almanac.
c. described, in your own words, a plan for organizing production lines, which appeared in a professional journal.
d. made several observations about the market for soft drinks, confirmed by several articles in the popular press.
3. Which of the following is not one of the tried and true attention-getting devices used in sales letters?
a. offering a free sample of the product
b. insulting the reader
c. a provocative question
d. a solution to a problem
4. When delivering your speech, it is a good idea to
a. grip the lectern, to keep your hands occupied.
b. step away from the lectern but put your hands behind your back.
c. step away from the lectern but keep your hands by your side.
d. step away from the lectern and use your hands to emphasize what you?re saying.
5. Personality, lifestyle, and attitudes are assessed through
a. demographic surveys.
b. psychographic studies.
c. inkblot tests.
d. examining census data.