The product life cycle refers to the stages a product goes through as it exists in the market from its first introduction to its final withdrawal. Name the 4 stages, describe each one, and give an example for each in regard to health care. Vertical marketing systems can be defined as channels in which the intermediaries are integrated so their functions are performed at the most efficient place within the channel. Name the 3 common forms of vertical marketing systems, and give a brief description on each. Although advertising has become more common in health care, it is still a tactic that generates concern and criticism. The Alliance for Health Care Strategy and Marketing developed a set of voluntary guidelines regarding the concerns and issues that should be considered in health care advertising. List the Health Care Advertising Guidelines.