Feeding her family healthy foods is important to Terri. She makes a point of buying organic products as often as possible. As she goes through the grocery store she remembers that she needs milk, so she heads over to the dairy case, intending to purchase the organic variety. She notices that a carton of organic milk is priced at $4.89; however, the store-brand milk is on sale for 99 cents. She hesitates for a moment, then selects the cheaper store brand, telling herself that she just can’t pass up such a good bargain. As Terri wonders if she made the right purchase decision, she is experiencing:
a. consumer cognition
b. evaluation distortion
c. attribute remorse
d. cognitive dissonance
e. perceptual disharmony
2. After a need or want is recognized, a consumer may search for information about the various alternatives available to satisfy it. This occurs during which part of the consumer decision-making process?
a. Cognitive dissonance
b. Product identification
c. Consideration stage
d. Evaluation of alternatives
e. Information search
3. The slogan used by the manufacturer of Jaguar automobiles, “Don’t dream it. Drive it.” was intended to appeal to consumers’:
a. safety needs
b. self-actualization needs
c. physiological needs
d. esteem needs
e. social needs
4. Sam was driving when someone ran a stop sign and totaled his car. His car cannot be repaired, so he realized he’s going to have to get another one. What stage of the consumer decision-making process does this represent?
a. Need recognition
b. Purchase
c. Postpurchase behavior
d. Information search
e. Evaluation of alternatives
5. The process by which people select, organize, and interpret stimuli into a meaningful and coherent picture is called:
a. retention
b. cognitive adaptation
c. identification
d. perception
e. comprehension