1. The original " Notorious" advertising campaign is no longer running, but sleeman has continued to position its brand based on this world and its associations. Find the latest Sleeman advertising and explain how it functions as brand communication to convey to consumers the idea that Sleeman is notorious.
2. How is the idea that Sleeman us notorious being communicated on the brand website ?
3. How is the idea that Sleeman is notorious being communicated through social media ?
4. Do you think Sleeman's brand communications and positioning strategy is a good one? Do you think it should keep using it indefinitely , or should it change the positioning of the brand ? Explain why or why not.