O'Neill, Incorporated's segmented income statement for the most recent month is given below.
| |
Total
|
Store A
|
Store B
|
|
Sales
|
$161,000
|
$69,300
|
$91,700
|
|
Variable expenses
|
61,467
|
33,957
|
27,510
|
| |
|
|
|
|
Contribution margin
|
99,533
|
35,343
|
64,190
|
|
Traceable fixed expenses
|
71,300
|
19,500
|
51,800
|
| |
|
|
|
|
Segment margin
|
28,233
|
$15,843
|
$12,390
|
|
Common fixed expenses
|
24,000
|
|
|
| |
|
|
|
|
Net operating income
|
$ 4,233
|
|
|
| |
|
|
|
The marketing department believes that a promotional campaign at Store A costing $9,300 will increase sales by $21,300. If its plan is adopted, overall company net operating income should:
increae/decrease by how much?