Principle of Marketing
Unit I Essay
Marketing Myopia Essay
As discussed in the Unit I Lesson, the marketing concept consists of elements that concern market segmentation and howit relates to target markets.
Also, recall that promotion is used to reach those target markets.In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example ofmarketing myopia that you have seen.
Your essay must include an introduction. You must also reference at least one journal article from the CSU Online Libraryand one article from a business-related or news website; therefore, your essay should be supported by at least twosources.
Your essay must be at least three pages in length and double-spaced, not counting the title and reference pages.
All sources used must be referenced; paraphrased and quoted material must have accompanying APA citations.See the CSU Success Center's video for helpful information about writing essays.
Unit II Essay
Access the following resource by clicking the link below:
North Americans feel better about hotels than ever. The goodwill is unlikely to last: Future reservations (2016, July 18). TheEconomist.
Based on the article and this unit's other reading assignments, examine how value proposition in the hotel industry has evolved to change guest behavior across generations. Provide examples that support your analysis.
Your essay must include an introduction, be at least three pages in length, and be double-spaced, not counting the title andreference pages. All sources used, including the article, must be referenced; paraphrased and quoted material must have accompanying APA citations.
Attachment:- The Economist.rar