The market demand equation for a pair of wrangler jeans is


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The market demand equation for a pair of Wrangler Jeans is Q = 840 - 0.50P, where Q = quantity demanded per period of time and P = price of Jeans in dollars.

a. If the price of Wranglers were lowered from $40 to $38, would you expect consumer expenditures to rise, fall, or remain unchanged?

b. If Wranglers lowered its price from $40 to $38, what predictions, if any, can you make about the effect the price reduction would have upon the firm's profits?

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