Case Study:
Wanda is relaxing after a long day of treat baking and turns on her tablet to check Facebook and see what all of her friends have been doing while she has been baking Chicken Cuties. While she is scrolling along, an ad pops up on the side of her page for "Woofables"-The Gourmet Dog Bakery. Wanda is stunned and immediately picks up her phone and starts texting you. Her first text is, "How dare they advertise their dog treats to me?" and the texts go downhill from there. Clearly, Wanda has not done much research regarding how her competition is marketing their products.
For Discussion
1. Go on the Internet and search for products that are similar to those sold by Salty Pawz. Google terms like gourmet dog treats, healthy dog biscuits, or gourmet pet treats.
2. Select a product that has a website associated with it to get sufficient information about the product for your posting. Put yourself in Wanda's place as if she is researching the competition.
3. Evaluate the product you select based on the Four Ps of marketing. How is the company using each of the Four Ps to market their line of dog treats?
4. In your initial post you should include the following:
1. Name of the product, name of the company, and the URL for the website
2. How the company is using EACH of the Four Ps to market their line of gourmet dog treats
5. What, if anything, can Wanda learn from your research that she can apply to Salty Pawz?
The Four Ps of Marketing
The traditional way of viewing the components of marketing is in terms of the four Ps:
1. Product. Goods and services (creating offerings).
2. Promotion. Communication.
3. Place. Getting the product to a point at which the customer can purchase it (delivering).
4. Price. The monetary amount charged for the product (exchanging).