The essay assessment's primary aim is to provide BSc (Hons) students with a vehicle to review and discuss research and associated textual evidence drawn from a range of hospitality, tourism and leisure businesses and organizations
Topic-Critically assess the opportunity-driven and resource-based views of strategy. Distinguish where and why these views are differentiated. Justify whether it is important for organizations to embrace both views simultaneously.
The students should:
- Review, compare, evaluate current researches/techniques/approaches, using examples and cases (national, international)
- Demonstrate competence in understanding Strategic Management principles
-Note that the written assignment is an unsupervised piece of work -you must undertake the research
independently
Word processed academic essay, with Title page, clear introduction/objectives, main body and conclusion, plus Harvard/Ulster System of citation and referencing.
Methodology
- Students review generic materials relating to the Hospitality industry
- Note strengths and limitations looking at concepts, discussions, cases and giving working definitions
- Readings and study guide give foundations for students to draw upon.
- Students can be selective when noting the emergence of key issues
- Answer need to show ability to match this generic framework with reading.
- The expectation is of a high evaluative content to this academic essay
- Scope for interpretation and creativity is expected and varied solutions are acceptable within the assessment pattern