Tharp Company operates a small factory in which it manufactures two products: C and D. Production and sales results for last year were as follows.
C D Units sold 9,000 19,800 Selling price per unit $94 $75 Variable cost per unit 49 41 Fixed cost per unit 20 20 For purposes of simplicity, the firm averages total fixed costs over the total number of units of C and D produced and sold.
The research department has developed a new product (E) as a replacement for product D. Market studies show that Tharp Company could sell 11,000 units of E next year at a price of $115; the variable cost per unit of E is $40. The introduction of product E will lead to a 11% increase in demand for product C and discontinuation of product D. If the company does not introduce the new product, it expects next year’s results to be the same as last year’s.
Compute company profit with products C & D and with products C & E.
Net profit with products C & D = $
Net profit with products C & E = $