1. Up until 1900, advertising was done primarily in print form. Why do you believe that was the case? Do you believe there were any other options, and if so, what were they?
2. Television and radio both emerged as new mediums for advertisement in the 20th century. Which do you believe has been better for marketers and why?
3. Apple paid a pretty penny for its Super Bowl advertisement in 1984, setting a standard that is still followed to this day. Why do marketers spend so much money on the Super Bowl every year?
4. Starting with the end of the 90s, marketing went from being completely outbound to a system that was based more in a relationship with the customer. What technology made this possible, and why do you believe it's advantageous?
5. Which type of advertising do you find the most annoying, and why?