Problem:
Create a proposal using different customer service management protocol plans. The proposal should begin with a brief explanation of each separate technique. Discuss each technique's strategic contribution to the e-business's market leadership. The specific techniques that you should evaluate in your plan include the following:
- Personalized Customer Interaction
- Customer Relationship Management (CRM)
- Customer Experience Management (CEM)
- Interactive Relationship Marketing
- Mass Customization
- Customerization
Conclude with a proposed plan for integrating all of the strategic techniques to achieve the e-business's CRM and relationship marketing objectives.