Targeting Segments and Brand Positioning Statements, Please respond to the following:
Break down the segmentation variables used for Baby Boomers versus Gen Nester. Compare the major differences and recommend one (1) new and unique variable for each segment. Provide a rationale for your response.
Imagine that you are a direct competitor of Twitter and your company's name is Bitter. Create a brand positioning statement that addresses the benefits of why customers should use your company instead of Twitter. Provide a rationale for your response.