Please review a interview questionnaire based on the situation analysis, SWOT analysis and the specific charge in a marketing plan for Samsung. The goal is to develop the questions that will promote awareness of the new Samsung Galaxy Tablet Mini (The Charge) that they want to introduce and to encourage purchase intention.
Please see the attached files of a SWOT analysis and the questionnaire that I developed for my project.
Is the questionnaire in-depth enough? If not, suggest further questions to improve it!!
1. Where did you purchase this tablet?
2. Why did you buy it? To stay connected at all times, size, social media connected
3. What else did you consider when making the final purchase decision?
i.e. extra amenities
4. What is your gender?
____Male ____Female
5. Which of the following age categories do you fall in?
___20 and below ___21-30 ___31-40 ___41-50 ___51-60 ___61 and over
6. Please indicate which of the following categories describes your educational level at this point in time.
___High School Equivalent ___Associate’s Degree
___Bachelor’s Degree ___ I would appreciate it if you would answer a few questions. Is that okay?
7. Do you currently own a Mini Tablet? Yes____ or No_____
If so what brand?
a. Apple- iPad Mini b. Samsung
c. Microsoft Surface d. Google Nexus
8. How many more months do you have left on your plan?____________
9. Would you be interested in changing tablet?
a. If NO, thank you and terminate the interview.
b. If YES, complete theinterview.
10. What features did you look at when you purchased the tablet?
Size less than 8”___ Price___
Processor___ Internal Storage >8 GB___
External Storage up to 32 GB___ Wi-Fi Connectivity___
Bluetooth___ Wide range of audio and video formats___
GPS___ Battery Life___
Made in America___ Lightweight___
11. Where did you find the information on this tablet before you purchased it?
12. What attracted you to this specific brand, instead of other competing brands?
i.e. cost, certain features
Master’s degree or Higher
13. Which of the following categories includes your total family income during the last calendar year?
___$50K and below ___$60K to $70K ___$70K-$80K ___$80K-$90K
___$90K-$100K ___$100K or over ___Refused or don’t know
Attachment:- Samsung SWOT Analysis.doc