Supply and demand schedules for e-books


Assignment: Demand and Supply

The use of E-Books has increased in recent years, especially with the advent of mobile E-Readers. A marketing research firm recently developed the following supply and demand schedules for E-books:

Price/E-Book

Quantity Demanded

Quantity Supplied

$18 4000 10,000

16 5000 9500

14 6000 9000

12 7000 8500

10 8000 8000

9 9000 7500

8 10000 7000

7 11000 6500

6 12000 6000

5 13000 5500

4 14000 5000

2 15000 4500

Guidelines:

Using Microsoft (MS) Excel, construct a graph showing supply and demand in the E-Book market based on the data above

In your MS Word document, below your imported graph, answer to the following:

Explain how the Laws of Supply and Demand are illustrated in this graph.

Describe the equilibrium price and quantity in this market.

Assume that the government imposes a price floor of $12 in the E-Book market. Explain what would happen in this market.

Assume that the price floor is removed and a price ceiling is imposed at $6. Explain what would happen in this market.

Now, assume that the price of E-Readers (used with E-Books) drops from $60 by fifty percent. How would this change impact the demand for E-Books? Explain your answer. Then, reconstruct your original graph to show this change and place it in your MS Word document below your explanation.

Remember, quotations, paraphrases, and ideas you get from books, articles, or other sources of information should be cited using APA style

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Marketing Management: Supply and demand schedules for e-books
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