Assessment 1: MARS phenomenon report
Requirements Step1: Students are asked to find examples of quirky marketing, advertising, retail, and sales activities/phenomenon. These can be activities, retail settings, advertisement campaigns, sales experiences, or daily interactions.
Quirky marketing activities: Any marketing, retail, advertising or sales activities, phenomenon, or outcomes that cannot be easily explained by traditional theories in consumer behaviour, behavioural economics, and psychology. If it doesn't make sense to you, explore why it's happening.
Step 2: Then, students will try to interpret the selected marketing, advertising, retail and sales activities/phenomenon by applying or modifying existing theory, blending two theories to create a new theory, or proposed a new theory altogether.
Step 3: Students will submit (a) a report of the observation of an unusual or quirky phenomenon, (b) an analysis of the theories behind why it is happening and if the phenomenon is working or not working, and (3) managerial conclusions (draw marketing insights, list at least 2-3) from the observed phenomenon