Summarize the importance of marketing planning


Assignment:

Question 1. Marketing Planning

Summarize the importance of marketing planning. Does your organization use marketing planning? Discuss your professional experience and determine whether or not marketing planning has made a positive or negative impact on your organization.

Question 2. Emerging Trends

Faith Popcorn has long been recognized as a trend spotter and an accurate predictor of changing and emerging consumer trends. Ms. Popcorn has clients such as Campbells, Bayer, McDonald's, Coca-Cola, The Home Depot, ABInBev, GE, Nike, Johnson & Johnson, General Electric, and the list goes on and on (https://www.faithpopcorn.com/our-clients/).

Go to https://www.faithpopcorn.com/a-brief-history-of-the-future/ and the timeline of the predictions and the realities of Ms. Popcorn's consumer predictions and the marketing implications for an organization. Analyze a minimum of two current predictions and determine the marketing implications for an organization.

Write each answer in 250 words in APA FORMAT and also include references.

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Business Management: Summarize the importance of marketing planning
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