Assignment:
Complete the following activities:
• Summarize your integrated marketing communication plan for your selected brand.
• Prepare a proposal which includes your advertising media plan. Include both traditional and non-traditional forms of advertising, including online. Be sure to include your social media strategy in your proposal.
• Evaluated how the media selected is matched to the media habits of the target market.
• Explain how consumer promotions should be integrated into your integrated marketing communications strategy.
• Many brands use cause marketing to promote interest in their products. Analyze how your brand can utilize cause marketing to promote brand loyalty.
• Develop a public relations plan for your brand. Discuss the key elements of the public relations strategy and provide justification.
• Case study analysis in a 7- to 10-page Microsoft Word document, using APA style.