Create an imaginary international business and product, and prepare to present your international marketing plan for the business. In doing so, draw on relevant key concepts from the lectures, assigned readings, and additional academic references (e.g. journal articles). The assignment largely assess your ability to decide between competing strategic options, and how to properly construct/ adapt your business for a particular cultural environment
1 slide: summarising key influences in the marketing environment using a recognized framework
3 slides: market entry strategies (STP)
3 slides: for market action programme including product, price, and place (1 slides for each)
3 slides: marketing communication programme in inter-cultural context (objectives, promotional mix, choice of dialogical/outbound communications)