Assignment task: In Kaya's client case
1. Suggest ways of achieving customer-centricity by implementing CRM initiatives. How can Kaya implement such initiatives?
2. What are the different methods of customer segmentation? How does Kaya implement customer segregation?
3. Evaluate the success of Kaya's international branding strategy.
4. Should the customization of expert services and customer friendliness work for the brand, or should the company redefine the Kaya brand?