Part A: Student's are to analyze the concept of integrated marketing communications. In other words, student's must discuss IMC, five components of IMC, and the advantages and disadvantages of and IMC program.
Part B: Student's must research the Product Life Cycle (PLC) and why it is important for the marketing agent to properly identify the placement of their own product and, the placement of competing products.
Part C: Student's must discuss the differences between the push and pull strategies.