Topic: Coursework report – Assigned an organization in BT Group Ltd.
Description:
1. Identify its current strategic position, i.e. purpose, vision, mission, values, product/service, market(s)/customers, etc.
2. Identify: (i) its strengths and weaknesses and opportunities and threats, (ii) its competitive position within the industry and (iii) the key forces driving change in the industry.
3. Review the current strategies being pursued by the organization and, in light of your strategic review, generate a list of at least 3 key strategic options that the organization could pursue in the future.
Your Task:
You are required to prepare a report for the Board of Directors of BT group Ltd. The report (2,500 words maximum) should address the following questions/issues:
1. Using the current Annual Report and Accounts and/or other relevant sources of information, critically evaluate the strategic position (mission, goals, objectives, core values, etc) of BT group Ltd.
2. What markets does BT group Ltd serve? How are these segmented? Who are its customers? What are the main changes in customer needs and expectations that are likely to occur over the next 3-5 years? How well placed is BT group Ltd to address/meet these changes?
3. Carry out an analysis of BT group Ltd’s internal environment (SWOT analysis). What do you consider to be BT group Ltd’s main strengths and weaknesses? What are BT group Ltd’s key resources, capabilities and competences? What factors are likely to have the greatest impact on the future strategic direction of BT group Ltd?
4. Carry out an analysis of BT group Ltd’s external environment (SWOT and PEST analysis). What are the key environmental influences on organisations in that industry (Political, Economic, Sociological and Technological)? What are the main drivers of change? What are the main threats and opportunities facing BT group Ltd?
5. Use Porter’s 5-Forces Model to analyse the competitive position of BT group Ltd. What are the key competitive forces at work? Are there any changes that might occur that would significantly affect the basis of competition in the industry? Which forces do you consider to be the most important to monitor for the future? Why?
6. To what extent can Porter’s Generic Strategies be used to describe the business level strategies currently being pursued by your chosen organisation?
7. To what extent can Ansoff’s (Product Market) Growth Strategies be used to describe the corporate level strategies currently being pursued by your chosen organisation?
8. Use the results of your analyses in 1-7 above to generate a list of the 3 key strategic options available to your organisation in the future. What issues does the organisation need to address in order to implement these strategic options?