It is now time to assemble and organize your final report. Below is a checklist of the components to include. Please create section headings to help organize your report. Do not forget to compile and expand your references into a comprehensive bibliography and identify areas where further research might be needed.
NOTE: Some items to be completed draw upon existing work, while others require additional analysis.
Strategy Report Checklist:
1.A cover page
2.Table of Contents
3.Existing mission and vision statements if available from the organization's Web site, annual report, or elsewhere.
4.An "improved" mission and vision, indicating why it is improved.
5.Comparison of mission and vision to a leading competitor's statements.
6.Present your financial ratio analysis. Highlight especially good and bad ratios.
7.The organizational chart noting any compelling features such as demographic composition or transitional trends.
8.Suggested improved/recommended organizational chart. Justify why you feel it is improved over the existing chart.
9.Competitive Profile Matrix. Identify the marketing strategy of the organization in terms of good and bad points versus competitors and in light of strategies you envision for the organization. Include at least 12 factors and two competitors.
10.Position your Value Chain Analysis chart in such a manner as it depicts the final summary points.
11.Print the organization's Web site home page and briefly discuss the potential or current e-commerce efforts and abilities.
12.Include and explain your Internal Factor Evaluation (IFE) Matrix.
13.Include your suggested objectives.
14.Summarize key industry trends. Highlight key external trends as they impact the organization in areas such as the economic, social, cultural, geographic, technological, legal, governmental, and natural environment.
15.Include and explain your External Factor Evaluation (EFE) Matrix.
16.Describe and explain your SWOT Matrix.
17.Include and explain your SPACE Matrix, using half of your "space time" on calculations and the other half on implications of those numbers. Strategy implications must be specific rather than generic. In other words, use of a term such as "market penetration" is not satisfactory alone as a strategy implication.
18.Include the Interview synopsis from Activity 7 and comment on the value of the interview.
19.Marketing information or strategies (add any additional marketing information you may have gathered from other resources).
20.Develop a Recommendations Page. This is the most important page in your final project. Be specific in terms of both strategies and estimated costs of those strategies. Total up your estimated costs. You should have six or more strategies. Divide your strategies into two groups: (1) Existing Strategies to Be Continued, and (2) New Strategies to Be Started.
21.Reference List
Support your paper with minimum of five (5) resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
Length: 10-12 pages not including title and reference pages
Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards