Strategies for developing foreign markets
Outline the potential pros and cons of the 3 key strategies for developing foreign markets: exporting, licensing and franchising, and direct investment.
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What are three nontraditional barriers to entry associated with entrepreneurial firms? Describe the barriers in your own words and explain which barrier you believe would be most effective in the health care industry.
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What actions should he take immediately? Within the next year? Over the long term? What resources does he have at his disposal to enhance the reputation of the firm and turn it round?
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