Problem:
You are to develop the fundamentals of strategic plans for the Ford Motor Company and the Honda Motor Corporation, two giants of the automobile industry. You are to develop SWOT analyses and propose strategies for the two multinational enterprises. In doing so, it will be necessary to research, analyze, and compare both firms to better understand their current position and future plans to increase competitive advantage. Common problems facing each auto giant today are the current economy; the competition of the other auto firms; and the demand for a lower cost, more ecologically friendly, alternative fuel vehicle. Your research should include the following issues for both firms:
- legal, social, and economic environments
- management structure
- operational and financial issues
- impact of potential change factors
- an analysis of strategic intent
- future performance projections for at least five years
- social and external challenges
- current manufacturing facilities and distribution systems
- market demand and demographics
- alternative fuels and propulsion systems
Your document must evaluate, compare and contrast Ford's and Honda's current position on these issues, then respond to the following:
1. Take the perspective of Ford's Director of Strategic Planning to develop a full SWOT analysis of Ford, identifying and explaining at least five factors for each category (strengths, weaknesses, opportunities and threats) and propose a complete strategy (implementation, ramification and evaluation) which addresses one of Ford's weaknesses and what you would do about it.
2. Take the perspective of Honda's Director of Strategic Planning to develop a full SWOT analysis of Honda, identifying and explaining at least five factors for each category (strengths, weaknesses, opportunities and threats) and propose a complete strategy (implementation, ramification and evaluation) which addresses one of Honda's weaknesses and what you would do about it.
3. If you were Honda, propose a complete strategy (implementation, ramification and evaluation) explaining what would you do about the alternative fuel vehicle issue?
- Do not propose an alternative fuel vehicle strategy for response to questions 1 or 2.
Objective: The Objective of this Assignment will involve the following Criteria with their respective percentages for the Grading Rubric:
- Analyze the relationships between a firm and the political and economic forces within its community.
- Apply critical thinking skills to analyze business situations.
- Use effective communication techniques.
Abstract:
(An abstract is a comprehensive summary of the contents of what will be shared on the document. Please do not copy and paste word-by-word the information that was provided in the scenario (assignment list or reading materials) as your Abstract or Introduction in your submission. You are welcome to use the information, just remember to cite and reference list via APA format.)
Introduction:
(An introduction is information on what will be shared on the documents. In other words, here you will be sharing the flow of what the reader will be expecting to read. This is different from the Abstract.)
Compare and Contrast Ford and Honda
(You need to research, analyze, and compare & contrast both firms to better understand their current position and future plans to increase competitive advantage; Explain what common problems each auto giant is facing in the current economy; what kind of competition is the other auto firms dealing with; and the demand for a lower cost, more ecologically friendly, alternative fuel vehicle)
Ford Perspective:
(Provide a Brief Overview of the SWOT Analysis for Ford here, before you do the analysis)
Strengths – (Provide 5 Strengths)
Weaknesses – (Provide 5 Weaknesses)
Opportunities – (Provide 5 Opportunities)
Threats – (Provide 5 Threats)
Ford Strategy:
(Propose a complete strategy which addresses one of Ford’s weaknesses & what you would do about it for the Implementation,
Ramification (Pros & Cons) and Feedback Mechanism)
Implementation
Ramification (Pros and Cons)
Feedback Mechanism
Honda Perspective:
(Provide a Brief Overview of the SWOT Analysis for Honda here, before you do the analysis)
Strengths – (Provide 5 Strengths)
Weaknesses – (Provide 5 Weaknesses)
Opportunities – (Provide 5 Opportunities)
Threats – (Provide 5 Threats)
Honda Strategy:
(Propose a complete strategy which addresses one of Honda’s weaknesses & what you would do about it for the Implementation,
Ramification (Pros & Cons) and Feedback Mechanism)
Implementation –
Ramification (Pros and Cons) –
Feedback Mechanism –
Honda Strategic Proposal for Alternative Fuel Vehicle Issue
(If you were Honda, propose a complete strategy (implementation, ramification and evaluation) explaining what you would do about the alternative fuel vehicle issue)
Conclusion:
(A conclusion is information on what was shared on the documents. In other words, here you will be sharing the main highlights what you want the reader to remember from the document that they have read. This is different from the Abstract and Introduction.)
Reference List:
(There is a requirement for a minimum of three (3) scholarly sources)
Reference 1 –
Reference 2 –
Reference 3 –