Problem: You are a young start-up high technology firm, WhooHoo Wireless, LLC. WhooHoo has negligible capital and no real business organization beyond the small (but world-class) engineering team. Despite this, the team has developed an innovative personal communications device that leverages current wireless technology. This innovative product allows a customer to access the Internet via satellite communications-thereby a customer can theoretically access the Internet anywhere in the world. You are a global marketing group retained by a venture capitalist considering funding WhooHoo. You are asked to develop an in-depth strategy to market this product globally. The first step in this comprehensive strategy is to assess the marketplace, the industry, and global environmental business factors that may impact your rollout strategy. Consider regulatory and disposable income issues, among other factors and think about strategic partnering opportunities and threats.
Then research Europe for this Scenario and include:
- At least three independent references.
- A numerical estimate for how big the market is and could be in that region (numbers, not "big" or "small") with references for the numbers.
- A discussion of the three biggest risks in that market and how to mitigate them. What resources will you need? What are your key limitations given your "company" and your market?
- Briefly discuss how this market would have been differ.