Strategic Management: Starbuck's Strategic Choices from an Integrative Perspective
How does Starbuck's strategy work?
How well does the company deal with internal weakness and internal advantages?
How well has the company done in seizing upon external opportunities, and handled outside threats by leveraging its strengths?
At the same time, how has its weaknesses exacerbated the threats and cause them to fail to take advantage of opportunities?
Has the company realized the mission and vision through dealing with exogenous threats and external opportunities?