Strategic and structural alternatives to


Franchising and licensing: Two powerful ways to grow your business in any economy (4th ed.)

Strategic and Structural Alternatives to Franchising

Typically the co-op is owned and controlled by its members. Commonly known retail co-ops (which are often confused with franchise systems) include Ace Hardware and NAPA Auto Parts, and an example of a well-known agricultural co-op is the Sunkist brand of citrus fruits and juices.

Think to Asian country such as Thailand – are there any cooperatives there that work in a similar manner to the ones listed.

Use the information provided in the text as a reference for the cooperative model.

Are those cooperatives also trying to avoid the stereotype of franchising?

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Operation Management: Strategic and structural alternatives to
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