Assessment : Evaluate Marketing Opportunities
In this task you will evaluate two marketing opportunities for the simulated business,
Scenario
You are the marketing manager at BBQfun. You and your team have identified three marketing opportunities to evaluate. They are:
1. Manufacture and sell own brand
The first opportunity is to manufacture and retail own-branded barbecues and products. Manufacture would take place at a leased plant in India as BBQfun has no manufacturing capability. Also, manufacture in Australia is too expensive.
2. Sell products through e-commerce
The second opportunity is to offer all products in an online store. Stock could be stored at no extra cost at existing stores. Customers would cover delivery costs.
3. Bargain price
This option give customers much lower prices without increasing overheads significantly.
To effectively evaluate each of these options, you will use a range financial data and formulas. Your first task is to complete the following worksheets.
1. Profit Worksheet
2. Profitability Index
3. Break-even Calculations
4. Sales Volume
Once complete, you will present your findings and final recommendations to key stakeholders within the company in a Management Report.
Attachment:- Evaluate Marketing Opportunities.rar