Starbucks is turning up the heat on the single-serve coffee market. The Seattle-based company recently entered the market for the first time by introducing its new single-serve brewer, the Verismo, for $199. The initial selling was done online and the machine was rolled out in all its Starbuck's locations over a 12 month period. The arrival of the Verismo came amid intensifying competition in the market for single-serve brewers and the coffee pods they use. This sector is currently dominated by Green Mountain Coffee Roasters with the brand leading Keurig brewer line. (a) Based upon the Booz, Allen, Hamilton study, what specific classification of product innovation would the introduction of the Verismo represent for Starbuck's? (b) Explain?