Speculate about the kinds of information needed to support


Presented a brief example of how the M/S process might or might not support the decision-making needs of the advertising manager.

For each of the other functional positions shown in the organization chart of given Figure, speculate about the kinds of information needed to support decision making and indicate whether the typical M/S process would provide that information. Be specific.

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Finance Basics: Speculate about the kinds of information needed to support
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