1) (Apply Marketing techniques to:) create an interesting, unique or otherwise attractive catch line (humor works great for me!)
2) Make a recommendation (can be here AND in your subject line) (some of you may not feel you have enough "experience" where your opinion (i.e., recommendation) is "worth something in this world"....however note, you may have more experience NOW than some analysts at major investment banking houses! (scary I know!))
3)(Use your corporate report to:) provide certain and specific quantitative analysis of your company.
4) (Use some economics learned....predict macro and micro "futures").....provide sensitivities for world events on your corporation and how it will affect that company's future activities.
5) DON"T ALWAYS BE KIND TO YOU COMPANY...don't always be biased or "pro" the company